customer engagement

Businesses are evolving and every niche in the Nigerian market is looking for ways to better engage with their customers and improve profitability. This has led businesses to adopt…

The advent of internet marketing and social media has completely changed customer engagement. The traditional methods of customer engagement are obsolete in this age and businesses are…

Gupshup, a global conversational messaging platform has announced the acquisition of Knowlarity to strengthen engagement between businesses and their customers. Knowlarity is a global…

The customer is always mobile. This is the adage that defines customer engagement today thanks to ubiquitous smartphone penetration and ownership, particularly on the African continent. In…