Purpose driven branding
Having a purpose behind your brand is not a new revelation. Long before it became the law that businesses can be viewed as people, businesses were relying on their purpose-driven brand to…
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Companies
Hyde Energy expands portfolio across Sub-Saharan Africa
Hyde Energy Limited, a leading indigenous energy trading company, has restated its commitment to quality products within its growing portfolio across Sub-Saharan Africa.
Reflecting on its…
Unilever Nigeria’s business strategy, operations are driven by purpose – Carl…
Unilever has been operating in Nigeria for a century, manufacturing some of the country’s leading consumer goods brands. In this interview with select journalists, Carl Cruz, the managing…
Bajaj Auto partners with Triumph Motorcycles to launch operations in India
Bajaj Auto Ltd and Triumph Motorcycles Ltd have announced the successful completion of the transfer of Triumph’s India Sales & Marketing operations to Bajaj Auto.
This will help both…
135 Indian companies invest $19bn in Nigeria, says envoy
The Indian High Commissioner to Nigeria, Shri G. Balasubramanian, says over 135 Indian companies so far invested 19 billion dollars in Nigeria in the last four decades of diplomatic…