Branding

Having a purpose behind your brand is not a new revelation. Long before it became the law that businesses can be viewed as people, businesses were relying on their purpose-driven brand to…

The African Brands Academy, a foremost capacity-building institution for brand management, branding and brand communication has scheduled the 2023 Advanced Brand Management Masterclass.…

EGO Foundation, a development organization focused on reducing poverty and unemployment in Africa trained about 470 Nigerian students on skills to access job opportunities. During the…

Both branding and brand identity work to enhance your business, but how? Let's turn to Seth Godin for help: "A brand is a set of expectations, memories, stories, and relationships that,…

There is no doubt that TikTok has evolved beyond the newcomer application that brands initially dismissed. TikTok has come a long way since its early 2020, deep-in-a-pandemic-lockdown days.…